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ATLANTA Eisner Communications launched two new television spots for the Maryland Lottery this week, the shop said.
The 30- and 60-second commercials promote the lottery’s “Hot Family” series of scratch-off tickets and are running statewide and in the Washington, D.C., area.
The ads appear to be a bizarre European-style music video of a singer and two band members singing a song about being “hot” and making exaggerated gestures. At the end of the video, the camera pulls back to reveal a confused couple sitting on a couch watching the video on television.
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