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Eisner & Asso-ciates of Baltimore has snapped up a new product from Norwood, Mass.-based Polaroid. Xoor sunglasses, which have been successfully introduced in Europe, will be launched in three U.S. markets to the tune of $2 million.
Eisner won the business after a competitive review involving a short list of undisclosed agencies.
Projected billings for the 1999 U.S. product rollout are $8-12 million, according to the client. The national advertising push will involve broadcast, print, outdoor, public relations and promotional work.
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