Eisner 'builds America One House At A Time' For Construction Group

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Eisner & Associates of Baltimore tries to evoke a Quakeresque feeling of community with its first advertising campaign for the National Association of Home Builders.
The effort, which represents the association’s first national initiative, has an estimated budget of approximately $1 million.
A 30-second television commercial, titled “Vision,” breaks nationally this week. The spot will air through November on national cable television programming seen on CNN, CNBC, the Learning and Discovery Channels as well as CBS’ Eye on People.
The commercial opens on a scene of a group of builders raising a house frame as a voiceover talks about “walls coming down” in the community.


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