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Three aliens with tuber fingers interrogate an off-camera “earthling.” A subtitle, “Talk,” flickers across the screen. One alien then holds up a $10 scratch ticket. “Explain this!”
The explanation is: “2001: A Cash Odyssey,” the first television spot in Eisner Communications’ new campaign for the Maryland Lottery.
The ad ends with a long shot of a spacecraft hovering over a moonlit field. The bottom hatch opens and the “earthling,” a cow, is dropped back into a pasture.
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