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ATLANTA Eighth & Means has resigned its Atlanta Bread Co. account, the agency said.
Billings were not disclosed, but it was the Atlanta shop’s largest single account, said Mike Bevil, vice president and executive creative director of the agency.
The company said it spent $1.5 million on advertising last year and plans to spend $1.6 million this year. Its total annual revenue will exceed $200 million this year.
“We just didn’t see it as a long-term, financially sound relationship for us,” Bevil said.
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