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NEW YORK Eight O’Clock Coffee has compiled a list of 12 contenders for creative duties on its estimated $7 million advertising account, sources said. Those shops will submit a detailed request for information by April 2.
From that list, six shops will meet with the Montvale, N.J., client. Following that, two or three finalists will be given a creative assignment, sources said.
David Allen, client director of marketing, said he expects to have an agency partner selected by May.
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