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Eight new Flash-animated spots created with charcoal and pencil emphasize the portable aspect of the Sony PSP. Ads, by TBWA\Chiat\Day in Playa del Rey, Calif., were directed by Hornet’s Monkmus (aka Ken Wong) and show critters including rats, squirrels and even dustballs talking about their hobbies, and how they wish they were portable. In one, a rat says he can’t come outside because he’s listening to cheese. Another rat reminds him that you can listen to cheese outside.
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