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Family Steakhouse Chain Continues to Tout Its Revamped Menu
LOS ANGELES–Sizzler takes on rival chains Outback Steakhouse and Stuart Anderson’s Black Angus in new TV spots promoting its USDA Choice Porterhouse steaks.
Evans, Hardy + Young, Santa Barbara, Calif., created the ads, two of which broke late last month in Los Angeles and San Francisco. A total of five spots may roll out in markets around the country.
“The message we’re trying to convey is that Sizzler offers a great quality steak at a better value,” said EH+Y president Jim Evans.
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