In an effort to make a name for itself in the

In an effort to make a name for itself in the digital-photo era, a new campaign by Ogilvy & Mather in New York positions Kodak as a gallery that can preserve pictures forever. “We wanted to get out the idea that not only does Kodak have cutting-edge digital innovation, but also, no one understands the long-term importance of pictures better than Kodak,” says Chris Wall, co-creative head. The Joe Pytka-directed 60- and 30-second ads, breaking Thursday, show people perusing a mythical gallery called Kodak, which is infinitely large and contains everyone’s pictures.