In an effort to generate the firepower to lure major new clients and better service existing ones

In an effort to generate the firepower to lure major new clients and better service existing ones, FCB Worldwide is reorganizing its four Southern California offices into a single entity with combined billings of $450 million.
Dubbed FCB Southern California, it will have two locations, both in office space new to the agency. One will combine the three Orange County operations–Costa Mesa, Santa Ana and Newport Beach–into a warehouse-type facility. The other is FCB’s Los Angeles office, which will remain open but move to a new spot in the city.