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LOS ANGELES–A desire to secure more efficient buying is a key reason Staples is reviewing its estimated $50 million-plus media buying and planning account, sources said.
“Since the last time we had a review four years ago, the world of media has changed tremendously,” Marci Grebstein, Staples vp of media and marketing communications, said last week. “It’s time to take a look at the resources that are out there.”
Sources said the incumbent, Pro Media of Natick, Mass.,
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