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Sen. John Edwards, D-S.C., introduced a bill last week that would require prescription-drug ads to include “balanced” information about a treatment’s benefits and side effects. It would also require the National Institutes of Health to compare prescription drugs to similar products on the market. The legislation calls for the Department of Health and Human Services to expedite the review of drug ads so that misleading executions are not allowed on the air.
IBM Effort Touts On Demand Offer
NEW YORK Ogilvy & Mather broke its latest global campaign for IBM last week, focusing on “on demand business” offerings —a mix of hardware, software and consulting services.
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