Sen. John Edwards, D-S.C., introduced a bill last week that would require prescription-drug ads to include "balanced" information about a treatment's benefits and side effects. It would also require the National Institutes of Health to compare prescription drugs to similar products on the market. The legislation calls for the Department of Health and Human Services to expedite the review of drug ads so that misleading executions are not allowed on the air.
IBM Effort Touts On Demand Offer
NEW YORK Ogilvy & Mather broke its latest global campaign for IBM last week, focusing on "on demand business" offerings —a mix of hardware, software and consulting services. Two TV spots have office workers sharing rapid-fire dialogue such as: "It was an off-week." "An off-quarter." "It got off to a bad start." When someone suggests the solution is "off-site," the boss replies, "That's awful." IBM spent $340 million on ads in the U.S. last year, per TNS Media Intelligence/CMR.
NYC2012 Ad Team Marches On
New York Paris, New York, London, Madrid and Moscow were selected as finalists on Tuesday to host the 2012 Olympics. Promoting the Paris bid is Interpublic Group's Weber Shandwick. The NYC2012 "Dream Team" includes Rick Boyko, Keith Reinhard, Lee Garfinkel, Michael Patti, David Droga, Logan Wilmont, David Sable, Bob Greenberg and Jon Kamen.