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of Media All-Stars got me thinking—about several issues that affect us all. For one, nearly half of the winners are younger than me, reminding me of my advancing decrepitude (and I’m only 41).

What also struck me was the extent to which many of these All-Stars steep themselves in research to do their jobs so well as to merit industry accolades. Sure, everyone knows just how great a researcher Horizon Media’s Brad Adgate is—his win as the 2006 Research All-Star is practically a layup, given the extent to which he goes to keep his clients in the know.

AW+

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