FROM THE EDITOR

Public divorces tend to get messy. Often, the children are affected the most by the dissolution of the marriage. For example, consider the Cordiant divorce, which will be playing itself out over the coming months. Zenith Media Worldwide has been perceived of as the child of two divorcing parents, each of whom will own half of the kid. Look for that status to change.





While the fates of the Bates and Saatchi & Saatchi groups will unfold in Darwinian terms in the publicly traded universe, privately held Zenith’s future was not nearly as clearly defined.





Will two competing networks invest to the degree that will allow them to offer cutting-edge, high-tech global media services? Will they funnel business to Zenith because they want to, and not because there is a holding company mandate forcing them to? No longer able to convert Bates and Saatchi media operations to Zenith, how will the company...