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Twentieth Television and Carsey-Werner Distribution have joined with audience research company E-Poll to develop a new entertainment industry service called the Edge. E-Poll initiated the project as a real-world testing ground for its suite of applications.
In exchange for an undisclosed number of custom research studies and syndicated data at discounted rates, Twentieth Television and Carsey-Werner will offer feedback in criteria such as user interface, overall design, data validation, panel integrity and survey content.
The arrangement is for 90 days but can be extended.
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