EdenCare Hires Titan Network

EdenCare Senior Living Services has retained the Titan Network to market its Alzheimer’s care program

The Atlanta shop’s newly formed advertising arm will produce a newspaper and radio campaign this fall. Titan will also handle public relations.

Media spending is estimated at $1.5 million.

“We are going to position EdenCare as one of the leaders in the assisted-living category,” said Scott Marticke, managing director of Titan Advertising.

The privately held Alpharetta, Ga.-based company promotes “quality individualized care for its residents,” with an emphasis on “mind, body and spirit management.”