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Wallwork & Curry has snagged the advertising business of Ecora Corp., a company that markets software products for information technology applications.
The shop in Boston was selected following a review of undisclosed agencies.
Ecora had no incumbent. Wallwork & Curry’s technology work for Ardent Software and others impressed Ecora, which plans to spend $3-5 million on ads, said Rick McKenna, vice president of marketing with the Portsmouth, N.H., client.
Wallwork & Curry will create and place print advertising and fashion online marketing efforts and direct response campaigns.
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