Wallwork & Curry has snagged the advertising business of Ecora Corp., a company that markets software products for information technology applications.
The shop in Boston was selected following a review of undisclosed agencies.
Ecora had no incumbent. Wallwork & Curry's technology work for Ardent Software and others impressed Ecora, which plans to spend $3-5 million on ads, said Rick McKenna, vice president of marketing with the Portsmouth, N.H., client.
Wallwork & Curry will create and place print advertising and fashion online marketing efforts and direct response campaigns. The work will target IT managers and other decision makers at healthcare, government and financial services organizations.
Work will break in the first quarter, said agency co-chairman Jack Wallwork, who added, "This is a great category for us to be in because of the immediate impact we can have on their business."
The agency plans to tout the company's Documentor line of products designed to facilitate systems management,security and disaster recovery.
Though not known as a high-tech specialty shop, Wallwork & Curry has been successfully mining that niche of late. Along with Ecora, the shop recently picked up ad chores for Salesnet, a provider of Web-based sales management systems. For Salesnet, the shop fashioned a campaign tagged "Sales management. Online. Overnight."
Application service providers and young software companies—still prevalent in the region and often looking to work with smaller agencies that are able to provide quick turnaround—remain good matches for the 25-person Wallwork & Curry, Wallwork said.
"Technology has always been part of what we do. We love technology," Wallwork said. The shop has so far managed to avoid the more volatile dot-com clientele.