Ecko Puts Its Street Cred on the Lines

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NEW YORK Mark Ecko Enterprises continues to channel the values of urban life in two fall campaigns for its G-Unit and Ecko Unlimited apparel lines, both slated to break in August.

Rapper 50 Cent and his entourage star in a $1 million print campaign for the G-Unit Clothing Company, an independent venture operated by Ecko. “The 50th Brigade” will portray a day in the life at the fictional G-Unit training complex, where potential members, 7-15-year-old boys, must prove they’re worthy of joining the exclusive unit.

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