Ecko Creates Surreal Dreamscapes

NEW YORK Hip-hop clothier Ecko Unlimited eschews straight-forward product promotion in a fall campaign inspired by collage art and pop-up books and shot by photographer David LaChappelle.

While previous print work used celebrity models as the sole focus of clothing and accessory ads, this season’s “Dreamnasium” campaign uses cardboard cutouts of hip-hop artists, DJs and actors as pieces of fictitious landscape dioramas.

In one ad, entitled “Winner,” two models arm wrestle while another lies across the foreground with a trophy and a cheerleader jumps over a basketball hoop.