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LOS ANGELES — EchoStar’s estimated $60 million media buying business is adrift, following the exit of two top marketing executives and a sudden split with its broadcast buying agency, Aegis Group’s Carat Los Angeles.
Ira Bahr, svp of marketing, and Mary Ferguson, vp of marketing for the Littleton, Colo.-based client, left the company in the last month. No replacements have been named, but the client is said to be talking to undisclosed media agencies.
Denver-based TMPG continues to work with EchoStar on radio promotions.
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