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Fraser/Huff has appointed Yushi Ebihara to head up a new niche marketing unit and has also landed a relationship marketing assignment from American Isuzu Motors.
The former chief executive of Kovel Kresser & Partners will spearhead the Los Angeles agency’s new unit, Fraser/Ebihara, along with agency co-founder and president Renee Fraser.
“We will work with clients to identify the psychographics and lifestyles of their target customers,” said Fraser.
Separately, American Isuzu Motors has awarded the agency an assignment that will involve a direct response program designed to get consumers to take test drives, said Fraser.
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