Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK EBay wants people to get into the hunt. Literally.
The online auction giant last week launched an integrated campaign crafted by BBDO, New York, that positions eBay as the place where winners, and those who want to be winners, go.
The effort includes a new tagline, “Shop victoriously,” which replaces “Whatever it is, you can get it on eBay.” The old line was introduced in 2005 in BBDO’s first campaign for the company.
In the 45-second TV commercial “Fox Hunt,” people wearing incomplete fox-hunting outfits (the hats but not the jackets or breeches, etc.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in