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NEW YORK Plans by a group of key advertisers and eBay to launch an auction system for buying and selling national TV ads hit a major snag today when the Cabletelevision Advertising Bureau indicated that its members, including most of the country’s cable networks, would not participate in the auction, citing the system’s shortcomings.
Senior CAB and cable network executives have tested and evaluated the system, engineered by eBay and backed by advertisers including Home Depot, Toyota and Microsoft and their media agencies, over the past month.
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