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Vegas-Based Carrier Tests the Skies With a $3-5 Mil. Campaign
LOS ANGELES-E.B. Lane & Associates is welcoming a new set of wings to the City of Angels.
The Phoenix agency has created its first campaign for National Airlines, a Las Vegas-based air carrier that begins service to key cities later this month. The estimated $3-5 million campaign includes broadcast, print and outdoor advertising; a direct marketing effort will target travel agents and business travelers.
In a 30-second launch TV spot, the viewer has the perspective of flying in the cockpit of an airplane.
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