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EarthLink Hires Its Third Shop in 6 Months
LOS ANGELES–In yet another example of a short lived agency-client relationship, EarthLink Networks last week parted ways with Ground Zero after just three weeks together, sources said.
The client is in talks with BBDO West, a finalist in its last review, to handle a $2-3 million test project, sources said.
Abrupt change seems to be a habit for EarthLink. Prior to Ground Zero, the company split with Mendelsohn/Zien Advertising in Los Angeles after four months, over “cultural” differences [Adweek, Jan.
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