Eastern Bank Signs Football's Flutie

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BOSTON As it prepares for an aggressive expansion into greater Boston’s Western suburbs, Easten Bank has signed NFL quarterback and local legend Doug Flutie as its spokesman through at least 2005. Terms were not disclosed.

Flutie, who currently plays for the San Diego Chargers but was a 1984 Heisman Trophy winner for Boston College, will make personal appearances for Eastern and may appear in ads for the bank. Eastern uses Boston independent Connelly Partners/CGN as its agency.

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