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Internet service provider EarthLink, which is on the verge of completing a merger with MindSpring, launches its first national TV ads today, positioning itself as fast and easy to use.
The three spots are part of an overall $15-20 million push that includes radio and outdoor ads. It takes direct aim at the Pasadena, Calif., company’s much larger rival, America Online. The TV is due to air for two weeks in more than 70 markets, and possibly be extended, EarthLink officials said.
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