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Each year, the NCAA basketball championship in March provides Cinderella stories—tales of teams that overcome seemingly unsurmountable obstacles to triumph in the tournament. So for its latest “Without Sports” ESPN ad, Wieden + Kennedy in New York altered Disney’s classic Cinderella. In the spot, with animation by Pepper Films in Santa Monica, Cinderella travels in a basketball-shaped carriage and loses a sneaker instead of a glass slipper. The on-screen copy reads “Without sports, Cinderella wouldn’t wear sneakers,” as the St.
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