Erwin-Penland has added three staffers. Kacey Murphy has joined the Greenville, S.C., shop as a senior programmer. He will be responsible for database design, administration and programming. Previously, Murphy was a senior media and Web developer at local Digitalicom Technologies. Cindy Dickman has been hired as a senior traffic manager. She will manage all print production traffic for the shop's Verizon Wireless account. Previously, Dickman was a national menu coordinator for Denny's Corp., also in Greenville. Carrie Sobczyk has been named account executive on Uniroyal and Michelin Tires. She comes to the shop from crosstown Henderson Advertising.