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NEW YORK Omnicom Group’s Merkley + Partners, in its first campaign for E-Loan, positions the online lender as fair, affordable and fast.
One spot shows a man and woman atop a city building as they unfurl a banner that asks, “Why pay money to borrow money?” In another spot, a man stands on the median strip of a busy street with a sign that reads, “Honk if you don’t like getting ripped off.”
The campaign, which breaks on Monday and also includes radio and outdoor ads, introduces the tagline, “Radically simple.”
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