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LOS ANGELES E! Entertainment Television is exploiting its celebrity connections for an ecology-oriented public service campaign breaking this weekend as part of a broader initiative with the Environmental Media Association, according to Suzanne Kolb, EMA’s evp of marketing and communications.
Ten 30-second spots have been produced, Kolb said, adding that the campaign “is not based on any one time of the year. We plan to refresh and evolve the campaign indefinitely.”
Campaign creative was developed in-house at E!, though some of the celebrities with whom the network worked suggested their own topics, Kolb said.
“Many
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