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NEW YORK-Nine-year-old creative boutique Dweck!, New York, is closing its doors in a few weeks.
Chairman and creative director Michael Dweck said he is shuttering the shop to pursue other opportunities. “The problem with a small business is you have both creative and business management responsibility,” he said. “I want to get back to what I was doing at the beginning, [just] creative. … Now I have flexibility.”
Sources said agency revenue has declined this year, and the agency was unsuccessful in new business pitches including the account for the PBS documentary “Evolution.”
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