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NEW YORK Contrary to recent assertions by the major broadcast networks, new research on digital video recorders by WPP Group’s Mindshare found that consumers buy the devices mainly to “time shift” (record programs for later viewing) and skip commercials.
Last month, at a joint press conference in New York, the networks said their internal research found that consumers’ top reason for purchasing a DVR was the ability to time shift, while commercial skipping was far down on the priority list.
Not
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