Dutch Treat: StrawberryFrog Taps ECD

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NEW YORK When Michael Folino worked at his first job in advertising as a copywriter at Team One in El Segundo, Calif., a decade ago, he and his co-workers kept a list of phrases they longed to sneak into the shop’s Lexus ads, which at the time epitomized mainstream style and decorum.

“Islamic Jihad” and “homoerotic” made the list, but as far as anyone knows, never graced any Lexus copy.

Folino brings that same sense of humor to his new post as interim ecd in the Amsterdam, the Netherlands, office of independent StrawberryFrog.




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