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BOSTON Duracell has unveiled a new spot in its “Trusted everywhere” campaign that is set in the icy waters of the Antarctic Ocean.
The 30-second commercial, developed in collaboration with the National Geographic Society, features footage of playful penguins in their natural habitat, captured through the lens of National Geographic’s Crittercams, which are powered by Duracell batteries.
The cameras capture sound, images and environmental data, providing scientists with detailed perspective on animal behavior.
“These small Crittercams endure extreme conditions and penetrate into unexplored environments to help the world better understand the habits of these extraordinary animals,” said Mark Bertolami, vice president of marketing at Duracell, in a statement.
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