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Image Assignment Could Exceed $50 Mil.
NEW YORK–Reshaped of late by divestitures and acquisitions, E.I. du Pont de Nemours last week invited roster and non-roster shops to vie for a global corporate image assignment. Spending for the international task could exceed $50 million.
DuPont is asking agencies to present a detailed strategy for a five-year communications effort and to offer their own spending recommendations. DuPont brand manager Jamie Murray said no budget has been determined, but sources said the client would not shy away from spending as much as $100 million a year.
Roster shops Saatchi & Saatchi, BBDO Worldwide and Young & Rubicam, along with J.
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