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NEW YORK Ogilvy & Mather on Thursday was selected by DuPont to handle its consolidated global advertising account, sources said.
The New York WPP Group agency beat out Interpublic Group’s Foote, Cone & Belding, Chicago, and McCann-Erickson, New York, as well as Publicis Groupe’s Saatchi & Saatchi and WPP sibling Young & Rubicam, both also based in New York.
The client spent $70 million on ads last year, per TNS Media Intelligence/CMR.
An Ogilvy representative referred questions to DuPont, and representatives of the Wilmington, Del.-based
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