Dunlop to Stress Performance

Dunlop Tire will stress its position as a preferred tire pro vider to high-performance automakers, as well as the brand’s racing heritage, in an upcoming North American repositioning campaign, said Cathy Fischer, chief marketing officer for Dunlop parent Goodyear.

Arnold in Boston last week was added to Dunlop’s roster, following a review, and charged with crafting ads to meet those specifications. In the same pitch, Amsterdam shop 180 retained European ad duties. Bartle Bogle Hegarty, London and New York, was a finalist.