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Dunkin' Turns to Fort Franklin for Turbo Ice

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BOSTON Allied-Domecq-owned Dunkin' Donuts has tapped independent Fort Franklin to support the introduction of the chain's Turbo Ice espresso beverage, which is being tested this month in Portland, Maine.

Fort Franklin has crafted promotional materials that revolve around a character called "Turbo Ice Man," who drives around the city on a Segway scooter doing everyday things quickly.

"We came up with ideas that fit well with the lifestyle of [Portland]," said agency chief executive Marc Gallucci.

The Boston-based shop has experience with a variety of beverage brands, including Cider Jack hard cider.

Fort Franklin is working for Dunkin' on a project basis and it is unclear if concepts developed by the shop will be integrated into the client's mainstream advertising.

Dunkin' in Randolph, Mass., works with Interpublic Group's Hill, Holliday, Connors, Cosmopulous in Boston as its lead agency. Last year the client spent about $65 million on ads, and has spent $22 million this year to date, per Nielsen Monitor-Plus.