Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Recent Red Sox addition Curt Schilling, who signed with the team as a free agent, will soon appear in ads backing the debut of Dunkin’ Donuts’ New England Maple Cheddar Sandwich, the company said.
Dunkin’ Donuts, a Randolph, Mass.-based unit of Allied Domecq, spends about $60 million annually on ads and primarily works with Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston.
A 30-second TV commercial and a 60-second radio spot are slated to launch March 1 and run through mid-April, Dunkin’ said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in