BOSTON Through a distribution deal with Procter & Gamble, Dunkin' Donuts packaged coffee will soon grace grocery stores and other retail outlets nationwide, the companies said today.
Canton, Mass.-based Dunkin' spent $140 million on ads last year though Interpublic Group's Hill, Holliday, Connors, Cosmopulos here, per Nielsen Monitor-Plus. That outlay represented a 15 percent increase from 2005.
The agency declined comment on plans to support to the retail rollout, and Dunkin' officials could not immediately be reached.
"America runs on Dunkin'" is the themeline Hill, Holliday introduced for the client last year. Ads have been humorous in tone and frequently tout the chain's coffee selection. P&G uses numerous agencies across its broad portfolio of brands.
"We look forward to a collaborative partnership with Dunkin', a company that shares our passion for innovation and building strong brands," said Doug McGraw, vp, global coffee at P&G, in a statement. "We are confident that the addition of Dunkin' coffee to our existing portfolio will allow more consumers to enjoy this premium, trusted brand of coffee at home."
The deal should help Dunkin' better compete against Starbucks and other competitors in the retail sector.