Dunkin' Defines Happiness

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BOSTON Dunkin’ Donuts poses the question “What is happiness?” in a new television commercial from Hill, Holliday, Connors, Cosmopulos here.

The answer, according to the spot, is Dunkin’s new Supreme Omelet. A burly construction worker is seen blissfully enjoying the sandwich as Disney-style animated bluebirds chirp around his head. There is no tagline. The 30-second commercial breaks nationwide this week.

The work marks a return to promoting breakfast fare, as most of Dunkin’s recent ads have touted its coffee products.

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