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BOSTON Hill, Holliday, Connors, Cosmopulos has launched ads that tell true stories of customers’ love for Dunkin’ Donuts coffee.
The first such 30-second spot, “Traffic,” shows a businesswoman battling her way back to a car of co-workers stuck on the freeway. She carries steaming cups of java balanced carefully in a carry-out tray, avoiding obstacles such as scurrying kids in a crosswalk and barking guard dogs.
A voiceover explains that we are witnessing “a morning coffee ritual that no four-mile traffic jam could come between.”
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