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Duffy & Shanley in Providence, R.I., has formed two new divisions that specialize in interactive communications and sports marketing. Unlike shops which often start such units from scratch, the 30-person agency has chosen to partner with existing firms in order to make a more immediate impact.
On the interactive front, D&S has banded with small Providence firm kWeb, which was founded a year ago by Kira Greene. kWeb is being absorbed by D&S, although no money changed hands in the deal.
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