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BOSTOn—Duffy & Shanley en-courages prospective advertisers to include The Providence Journal in their media plans in its latest campaign for the daily newspaper.
A full-page ad from the Providence, R.I., shop, which began appearing last week, aims to make advertisers aware of the paper’s status as the largest daily in the Rhode Island-southeastern Massachusetts market.
The ad shows a banana peel labeled “The Providence Journal.” The headline: “When it comes to your advertising dollar, nobody beats the 800-pound gorilla.
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