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BOSTON Duffy & Shanley is launching a multimedia campaign for Boston University’s Division of Extended Education. The push includes broadcast, print, outdoor and interactive components, according to the independent shop in Providence, R.I.
Duffy said it made an effort to depart from the testimonial and photography-based approach often used in publicity materials from higher education programs. Instead, ads will be largely text-based and a different color will be used to represent each of the division’s schools, starting with green for Metropolitan College.
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