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Diamond Image Marries Past and Present
CHICAGO-A new logo from Duffy Design is intended to help Navistar International align all its business units under a single brand.
Orange remains the prominent color in the logo, but the company’s diamond symbol is surrounded by a chrome border and the International name has been added.
“It reflects the company’s current identity, but gives more meaning to the brand,” said Joe Duffy, president of Duffy Design and Interactive. “It has a look of heritage, and yet it has a contemporary feel.”
The logo and a revised business model will debut in March in an ad campaign from Duffy parent Fallon McElligott, Minneapolis.
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