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NEW YORK Commercial Alert has collected the endorsement of 211 medical school professors for a proposed ban on all direct-to-consumer drug advertising, the organization said today.
The watchdog group said it would present the petition to the Food and Drug Administration, which starts a DTC rules review on Nov. 1.
The professors’ statement posits that DTC advertising “intrudes” on the doctor-patient relationship by inviting the latter to insist on being prescribed branded medicines. Doctors then must take time explaining to patients why those brands may not be the best drugs for them, the statement says.
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