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Euro RSCG DSW/Partners has resigned the Iomega account after a 13-year run.
The Roy, Utah-based maker of Zip data-storage drives is likely to go into review, sources said, but Iomega said it has not yet made that decision. “We are reviewing our ad plans for the year 2000,” said Chris Romoser, a client representative.
Mark Lucas recently joined Iomega as executive vice president of marketing and product development, and is expected to revamp its marketing efforts. DSW executives said the two sides no longer saw eye to eye on Iomega’s direction.
“They have been a wonderful client for the past 13 years,” said Alan Reighard, partner at the Salt Lake City shop.
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