D&S: Value of 'Pie'

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Duffy & Shanley’s first campaign for Recruitdynamics.com serves up unorthodox “pie charts” in an effort to introduce the placement firm to information technology professionals and contract employers.
One print execution features a balding, bespectacled white-collar type whose wide grin is smudged with the re-mains of a blueberry pie.
“Get a bigger piece of the pie,” copy begins. “Our profiling system helps IT contractors land quality jobs with the right companies. And since we take only 15 percent [not the standard 40], you end up landing a lot more loot, too.”
“Pie charts” of the flaky-crust variety are included to underscore the advantage offered by the client.


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